Do you know how to go with the flow?
Are you always worried about time?
What if you slowed down for just a second?
Took some time to relax and let time flow.
That’s exactly what the Sasa Clock is all about:
Images via Thorunn Design
Designed by Thorunn Arnadottir, a London based designer, from Iceland, and manufactured and sold by Daniel Estes Designs, the clock comes in a 12h and 24h hour format that delivers you the time in an innovative yet minimalistic way.
The Sasa Clock aims to bring the benefits of ancient African concepts of time to our modern lives. Rather than being dominated by time, it encourages us to relax and let time flow. “Sasa”, in African Kiswahili culture, means “What is now”.
As simple as it looks, it seems a bit complicated right?
Learning how to read the Sasa Clock is simple. The time is kept on the necklace. Each bead is a five minute increment. Every five minutes a bead drops down as the metallic mirrored carousel turns.
To tell the time, simply find the gold or silver bead that represents a 12h increment that has most recently slipped down the cord. From that point count the number of “hour” beads to find the hour and then the “minute” beads by fives. In the image here the time is 2:25pm. The 24h hour version indicates noon with a gold bead and midnight with a silver bead. The 12h hour necklace indicates noon and midnight with the same bead.
Here’s an example of how to read time on the Sasa Clock:
Image via Destes
The idea: focus less on minutes of the hour to enjoy more minutes of the day.
The less we think about time, and its breakdown the more we can let go and just enjoy life. Enjoy every minute without counting it.
By minimizing the focus on individual minutes we can slow down and enjoy the present.
The 24h and 12h Sasa Clock comes in blue and natural and retails for $450-475 and can be purchased at Destes. Arnadottir has gained a lot of press for her various projects and was a winner of the “Best Product” in “Accent on Design” at NY International Gift Fair in August 2010 for the Sasa Clock.
The 24h Sasa Clock in blue:
If you want to stop time, you can simply wear the beads instead. Wear them proudly, “as a statement that you are in control of your own minutes.”
Here the model wears the beads for the 24h clock in blue:
And here she is wearing the 12h Sasa Clock in natural:
The Sasa Clock looks amazing when accessorized! It doesn’t even look like it belongs to the clock! This necklace is definitely an accessory onto itself and even better, it’s an accessory that actually stands for something other than looking good.My favorite thing about this design is that there is nothing extraneous about it. There is nothing I would want to take off of it or add to it. It’s perfect as is.